About Us

Founded in 2001, after being inspired by her mother’s boutique, Nicola Fox has cemented Blue’s reputation as one of Dublin's most innovative shopping experiences successfully maintaining an ethos of presenting a unique, friendly retail environment where the fashion enthusiast always loves to come back.
Nicola’s aim is to continually source fresh new designers that complement Blue's niche, innovative spirit. In the heart of Blackrock, Blue offers a haven of contemporary designs. An eclectic mix in constant evolution each season.
We hope you enjoy the experience.